Just ask Mr. T. I spend a LOT of my time (not alot, a [space] lot) bemoaning the monstrosity that is local advertising. Sometimes national advertising, but local budgets and lack of creativity really make local advertising painful.
But then, every once in a great while, something magical happens.
No, not GOOD local marketing, but so-ridiculous-I-can’t-believe-clients-like-this-exist, what-were-they-thinking marketing. Therefore, I give you this – a new area towing company, and perhaps one of funniest, and simultaneously hideous, bit of local marketing I’ve seen in a long while…are you ready?
Yep. There’s no tow like a camel tow. Even better, there’s no tow like a camel tow in Comic Sans.
I wholeheartedly believe that the creator of Comic Sans should be publicly flogged, tarred and feathered, then chased by rabid possums through a field of stinging nettles while being serenaded by Bono and stung by prehistoric wasps, finally falling off a cliff into a field of dirty hippies who then make indoctrinate him and force him to live as they do…after they holistically nurse him back to health, of c0urse.
However, if there were ever to be a company worthy of this horrendous font, Camel Tow is that company.
You are welcome.
[From Hyperbole and a Half]